Follow-up
Speed-to-lead for HVAC contractors
The HVAC homeowner who just submitted a form is already calling the next shop. If your “lead gen” sits until morning, you didn’t buy a lead. You rented a notification.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Minutes, not a CRM philosophy
Missed-call text-back. Owner alerts. Someone watching Messenger if that’s the campaign. After-hours so July nights don’t dump the budget into voicemail.
You may not need more new customers. You might need to work the ones you already paid for. I say that on purpose.
Ads don’t fix a dead phone
Meta, TikTok, Google, SEO — none of them survive a CSR who calls back tomorrow. We’ll talk about dispatch before we talk about scaling spend.