No-cool
Ads for “AC not cooling”
This is the search that pays HVAC bills in the Southeast. It is not a brand video. It is a homeowner who is hot, impatient, and calling the next result if you don’t pick up.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Search first
Google Ads and Local Services Ads match this intent. The landing page should say you run service, show the phone, and not bury dispatch under a novel about “comfort.”
Social is optional here
You can retarget or run a no-cool creative on Meta/TikTok. Don’t pretend a cold scroll is the same as “AC not cooling near me.” Different job, different follow-up.