HVAC Google Ads
HVAC Google Ads for people already searching
Someone Googling “AC not cooling” is not a cold scroll. HVAC Google Ads are for shops that want inbound from real intent — repair, replacement, maintenance — in the zips they actually run.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Map campaigns to the job
A 5pm no-cool and a changeout estimate do not belong in one thought. Search should split repair, replacement, and maintenance. Negatives for DIY, wholesale, and jobs you don’t sell. Geo fences so you are not buying the next county.
Call tracking so you can see which queries became trucks, not which queries Google said were “conversions.”
Google is not a substitute for the phone
If you miss the call, the next shop in the SERP gets the job. HVAC Google Ads without speed-to-lead is an expensive way to educate your competitor’s calendar.
Negatives for DIY, jobs, wholesale, and counties you will not drive. Split repair, replacement, and maintenance. Landing pages that match the query. Call tracking that maps to booked trucks. Local Services Ads only when reviews and dispatch are real — see HVAC Local Services Ads. No public retainers. Get a quote.
FAQ
- Should every HVAC shop run Google Ads?
- No. If the site can’t convert, the geo is a knife fight you can’t staff, or nobody answers, I’ll say that before we spend.