HVAC Google Ads
HVAC Google Ads for people already searching
Someone Googling “AC not cooling” is not a cold scroll. HVAC Google Ads are for shops that want inbound from real intent — repair, replacement, maintenance — in the zips they actually run.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkie got built.
If the phone dies at 5pm, Google still sells the click
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. Joey’s shop proof (labeled, not a client case study): $750k of Joey’s own marketing spend; electric + HVAC grew about $2.1M → $7M. See About.
If the phone dies at 5pm in July, Google will happily sell that click to your competitor. Ads without speed-to-lead are an expensive classroom for the other guy’s calendar.
Map campaigns to the job
A 5pm no-cool and a changeout estimate do not belong in one thoughtless campaign. Split by intent. Negatives for DIY, wholesale, “jobs,” training, and counties you will not drive. Geo fences so you are not buying the next county. Landing pages that match the query — not one generic homepage for every keyword.
Deeper on emergency intent: AC not cooling ads. Sites that can catch the click: HVAC website design.
| Job type | What the searcher wants | Ad + landing should say |
|---|---|---|
| Emergency / no-cool | Cool air today | Service, phone first, same-day language you can keep |
| Repair | Fix what’s broken | Diagnostic clarity, not a membership novel first |
| Replacement / install | Price path + trust | Estimate process, financing if you offer it, proof |
| Maintenance | Tune-up / membership | Offer clarity, seasonality, membership path |
Call tracking that maps to trucks
Google loves “conversions.” You love booked jobs. Wire tracking so you can see which queries became trucks — not which queries a pixel celebrated.
If you only optimize for form fills and never reconcile to Housecall Pro / your CRM, you will scale junk. Same discipline as Meta: cheap leads that never book are still junk. For the measurement mindset, see cost per lead vs cost per booked job.
Google is not a substitute for the phone
Missed call = next shop. After-hours in Southeast summers is not optional philosophy — it’s when coils freeze and homeowners panic. Pair Search with missed-call text-back, owner / CSR alerts, and honest capacity (don’t buy what you can’t staff).
Ops first, scale second: speed-to-lead, then follow-up after the estimate.
Search vs Local Services Ads vs Meta
Search ads — auction for keywords; control query themes with structure and negatives. Local Services Ads — lead-billed, Google Screened path; needs reviews, license, and someone who answers. See HVAC Local Services Ads. Meta — demand creation / offers / conversations; not a replacement for “AC not cooling near me.”
Compare channels on Facebook ads vs Google ads for HVAC. Product depth for retained Google work lives on Google Ads services — this URL is the money page for owners searching the term, not a copy of that offer page.
Some shops should run Search + LSA. Some should run one. We pick it on the quote call — not from a blog that says “always turn everything on.”
How Lead Junkie runs HVAC Google Ads
Google Ads management is $1,500/month, month to month, no contract (pricing). What that looks like:
- Job-type + geo map against your dispatch reality
- Negatives and query hygiene
- Landing pages that match intent
- Call / form tracking tied to booked work
- Weekly cuts of waste — not “set and forget”
A Monday morning Google Ads hygiene check
Before you raise budget, open the account and answer these like an owner — not like a dashboard tourist. If you cannot answer them, you are not ready to scale Search.
- Which campaigns are repair / no-cool vs replacement vs maintenance — or is it one blob?
- What negatives blocked DIY, jobs, wholesale, and out-of-area last week?
- Which queries became trucks in Housecall Pro / your CRM — not which queries a pixel celebrated?
- Is the landing page for no-cool still burying the phone under a lifestyle gallery?
- Did after-hours calls get a text-back, or did July donate them to the next shop?
Proof from Joey’s shop (not client case studies)
Joey spent $750k of his own money learning paid channels while growing the shop $2.1M → $7M. On Meta (Joey’s shop): 31 booked customers on $1,800 and 25 customers on $700 spend — labeled as Joey’s tests, not “typical client results.” Google Search is a different intent game; we still measure the same way: booked jobs, not vanity CPL screenshots.
What HVAC Google Ads management costs
Google Ads management is $1,500/month. Month to month — no contract. That is a management fee; your ad spend is paid separately, directly to Google. The fee covers the work described on this page: job-type campaigns, geo fences, negatives, landing pages that match intent, and tracking tied to booked work. All three plans side by side: Lead Junkie pricing. Want to know if Google even makes sense for your shop first? Get a quote or call 786-910-6062.
FAQ
- Should every HVAC shop run Google Ads?
- No. If the site can’t convert, the geo is a knife fight you can’t staff, or nobody answers, I’ll say that before we spend.
- What’s a good cost per lead for HVAC Google Ads?
- There is no honest universal number. Calculate cost per booked job from your own CRM. Don’t buy agency “benchmark” tables as your budget.
- Do you manage Local Services Ads too?
- We talk LSA when reviews, licensing, and dispatch are real. Dedicated page: HVAC Local Services Ads. Google Ads product depth: /services/google-ads.
- Can SEO replace Google Ads?
- SEO compounds; ads buy intent now. Most Southeast shops that need volume in season use both. See HVAC SEO.
- Why is this page separate from /services/google-ads?
- `/hvac-google-ads` captures search intent for “HVAC Google Ads.” `/services/google-ads` is the service/product depth page. Cross-link; don’t thin-duplicate.