HVAC Local Services Ads
HVAC Local Services Ads without the magic-switch story
Google Local Services Ads can put an HVAC contractor at the top of search with a Google Screened badge. They cannot fix a thin review profile, a shop that doesn’t answer, or a service area you don’t actually run.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
What has to be true
License, insurance, background checks, reviews that are real, and a dispatcher who picks up. LSA bills for leads. If those leads hit voicemail, you paid Google to lose the job.
LSA also does not replace a website that explains what you do. It is a channel. It is not a company.
LSA vs search ads
Some HVAC shops should run both. Some should run one. It depends on review velocity, budget, and whether you can staff the calls. We pick it on the quote call — not from a blog that says “always turn on LSA.”
FAQ
- Do you guarantee LSA leads?
- No. Guaranteed “leads” is usually junk. We care whether the conversation can book.