Google Ads & LSA
Google Ads for HVAC contractors
Someone Googling “AC not cooling” is a different animal than a cold Facebook scroll. Search and Local Services Ads are for HVAC owners who want inbound from people already looking — tight geos, the services you actually run, no spend on DIY junk or the next county over.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Search intent is not a brand video
A no-cool at 5pm and a $12k changeout do not belong in the same thought, even if they’re both “HVAC.” Search campaigns should map to what your techs actually sell: repair, replacement, maintenance, not every keyword Google will happily bill you for.
Negatives and geo fences matter. If you’re paying for “how to recharge my AC” or zips you don’t run, that’s not marketing. That’s leakage.
- Search campaigns mapped to repair vs replacement vs maintenance
- Local Services Ads setup and what has to be true with reviews
- Call tracking so you can see which queries turn into jobs
LSA is not a magic switch
Google Local Services Ads can work for HVAC contractors when the profile, reviews, and dispatch are real. They don’t fix a shop that doesn’t answer the phone. They also don’t replace a landing page that explains what you actually do in this market.
I’ll tell you if LSA, search, or both even make sense before we light a budget.