HVAC contractors · Southeast
More HVAC leads. Less junk.
I'm Joey. I grew my electric and HVAC business from $2.1 million to $7 million. I spent $750,000 of my own money on marketing to teach myself what works — real tests, not theory. Now I run Meta, TikTok, Google, and SEO for HVAC contractors in the Southeast.
How I actually run itTikTok @joeymarketing_homesvs · Marketing for HVAC contractors
HVAC work we market for
My shop — not a Lead Junkie client result
$750,000 of my own money.
$2.1 million to $7 million.
I grew my electric and HVAC business on marketing I paid for myself. Taught myself what books jobs and what is junk. Real tests — not a playbook I bought. That’s why Lead Junkie is built by a contractor, for contractors. I run Meta, TikTok, Google, and SEO for HVAC contractors in the Southeast. Air Quality AC is a separate brand.
$750,000
Own money on marketing
$2.1M → $7M
Electric & HVAC business
Labeled pages: Joey’s shop numbers · $750k spend · $2.1M → $7M · 31 booked / $1,800 Meta · 25 customers / $700. Not Lead Junkie client case studies.
From TikTok
The HVAC talk I actually post.
Same voice as @joeymarketing_homesvs. I spent $750,000 of my own money growing an electric and HVAC shop from $2.1 million to $7 million. The clips are that — not a course, not a Lead Junkie client case study.
Featured clips
HVAC and lead-gen first, from @joeymarketing_homesvs. Stats in the captions are Joey's shop and content — not client case studies.
31 new customers booked. $1,800 of Meta ads filled the week — Joey’s shop, not a Lead Junkie client case study. Watch on TikTok25 new customers with $700 marketing spend. From Joey’s own content, labeled so it isn’t a client logo wall. Watch on TikTokHVAC vs plumbing vs electrical. HVAC is the focus. Other home-service shops can still reach out. Watch on TikTokMeta Forms vs Meta Messages. If nobody replies, you’re paying for a list — not a booked HVAC job. Watch on TikTokWhy old-school SEO is no longer enough for HVAC contractors who actually need the phone to ring. Watch on TikTokYou may not need more new customers. Estimates and past HVAC jobs sitting in follow-up are the leak. Watch on TikTok
At this point in my life, I genuinely have more fun building campaigns, creating content, testing ads, and generating customers than I do talking about air conditioners all day.
You don't have a lead problem. You have a junk problem.
Boosted posts. Marketplace leads. Forms nobody called back. That isn't HVAC marketing — that's you paying for conversations that were never going to book. I tighten the offer, pick Meta, TikTok, Google, or SEO, and make sure follow-up isn't a graveyard.
Meta Forms vs Meta Messages
Forms dump a name in a spreadsheet. Messages start a chat. If your team replies in two minutes, Messages can book the job in the thread. If nobody’s on the phone, a form just makes a longer junk list.
You may not need more new customers
You’ve got estimates sitting there. Past customers who already trust you. If follow-up is dead, another month of ads is you paying twice for the same leak.
Stop competing like a big brand
You’re not Trane’s national campaign. That’s the point. Homeowners book the shop that sounds like a real person who can show up tomorrow — not the one that overthought looking ‘professional’ on social.
AI changed the easy part
AI made it cheap to look polished. That’s not the flex. The flex is still the offer, the speed-to-lead, and a video that doesn’t feel like a Fortune 500 commercial.
HVAC jobs aren't interchangeable.
If your ads treat a 5pm no-cool like a planned changeout, you're paying for the wrong conversation. HVAC lead generation has to match the job.
No-cool / no-heat
A 5pm no-cool is a different ad, a different landing page, and a different close than a planned changeout. If your creative talks like a brochure, you’re paying for the wrong conversation.
Changeouts & replacements
This is a conversation. Estimates, financing, the walkthrough on the driveway. Forms can work. Messenger often works better — if someone actually replies.
Memberships & tune-ups
You’ve already paid to get these customers once. Reactivation and a site that can rank for maintenance beats buying another cold lead that never books.
What I run
Meta, TikTok, Google, SEO — for HVAC contractors in the Southeast.
Ads without follow-up is how you buy junk. HVAC no-cools, changeouts, and memberships in the Southeast don’t get the same template.
- 01 · Meta Ads
Meta ads management for HVAC contractors
I run Meta ads for HVAC shops in the Southeast — forms vs messages, the offer, and whether your team actually answers. Facebook and Instagram can book HVAC jobs. They can also fill a spreadsheet with people who wanted a free estimate and a Tuesday next month.
See the breakdown - 02 · TikTok Ads
TikTok ads management for HVAC contractors
I run TikTok ads for HVAC shops. Shops that treat TikTok like a billboard waste money — shops that treat it like a camera on a real job, then pay to push the clips that already got comments, can actually book work. That’s the version I post at @joeymarketing_homesvs.
See the breakdown - 03 · Google Ads & LSA
Google ads management for HVAC contractors
I manage Google Ads and Local Services Ads for HVAC shops. Someone Googling “AC not cooling” is a different animal than a cold Facebook scroll — tight geos, the services you actually run, no spend on DIY junk or the next county over.
See the breakdown - 04 · SEO
HVAC SEO management for shops that need the phone to ring
I run SEO for HVAC shops in the Southeast. It’s not a 40-page report and a promise to hit #1 — it’s getting found for the jobs you actually run in the markets you actually serve, with service pages that sound like your trucks, not a national directory. If Google can’t tell what you do, neither can the homeowner who’s sweating through a dead coil.
See the breakdown - 05 · Websites
Websites built for HVAC contractors
I build websites for HVAC shops that need the phone to ring. Most HVAC sites look like a brochure from 2014 with a “request service” button that emails nobody — if you’re running Meta, TikTok, Google, or SEO into that, you’re paying to leak.
See the breakdown
HVAC marketing agency · HVAC lead generation · All HVAC marketing services · Get a quote
HVAC marketing for Southeast contractors
Start on the money pages, then the state you actually dispatch, then a quote. Pricing is public: $1,500/month per plan, no contract. No marketplace junk.
How it works
Show me the leak. Then we spend.
No 40-page deck. I grew an electric and HVAC shop with my own marketing spend. A call, the channel that fits the job, follow-up so you're not paying twice.
01
Show me how work shows up
Ads, Angi, Google, the phone, the list you never text. We find where money dies before it becomes a booked HVAC job. Takes a call, not a 40-page deck.
02
Pick the channel that fits the job
Forms vs Messages. Google vs Meta vs TikTok. A changeout isn’t a no-cool. We don’t run one template and pray.
03
Turn winning posts into ads
If it didn’t stop the scroll for free, boosting it won’t save it. We put spend behind the organic that already got comments, DMs, or calls.
04
Follow up. Cut junk. Repeat.
Speed-to-lead, reactivation, kill what attracts tire-kickers. Then scale the combinations that hit the HVAC calendar.
FAQ
Straight answers.
If you want guaranteed junk volume from a marketplace, I'm not your guy.
HVAC contractors · Southeast
Talk about your HVAC shop.
HVAC contractors in the Southeast: tell me how work shows up today. I’ll tell you what to keep, what to kill, and whether ads even make sense yet.