Estimates
Follow up after the HVAC estimate
You already paid for the lead, the drive, and the quote. Then it dies in a text thread. HVAC contractors don’t have a lead problem as often as they have an estimate graveyard.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Same-week, not “we’ll circle back”
A changeout quote that sits until next month is a gift to the next company. Simple sequences: text, call, a human. Not a 14-email drip that sounds like a software company.
Then decide if you need more ads
If the pipeline is full of unworked quotes, buying Meta or Google is paying twice. We’ll look at that before we talk about scaling.