Memberships
HVAC membership marketing
Memberships and tune-ups are the work you already earned. Most HVAC shops still spend like the only customer is a stranger on Facebook. That’s how trucks sit in the shoulder season.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
The list is cheaper than another cold lead
Last year’s service calls. Estimates that went quiet. People who already let you in the house. SMS and email that sound like your shop — not a national brand — plus a landing page that can rank and convert for maintenance.
Social can sell the plan. Google can catch the search.
Meta and TikTok for the offer. SEO and Google for “AC tune up near me.” Follow-up so the membership isn’t a PDF nobody opened.