Follow-up
Missed-call text-back for HVAC shops
Your ads can be perfect. If the call hits voicemail at 6:12pm and nobody texts back, the homeowner calls the next HVAC company. This is not a software essay. It’s the leak.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
What “fast” means in HVAC
Not a ticket in a helpdesk. A text that says you saw the call and a human is next. Owner alert if the CSR is buried. After-hours rules so peak season nights aren’t a donation to whoever picked up.
Then the ads are allowed to work
I will talk about missed-call text-back before I talk about scaling Meta or Google. Speed-to-lead is not optional for HVAC contractors in the Southeast.