Creative
Seasonal HVAC ad creative
If your HVAC ads look the same in August and in March, one of those months is lying. Southeast weather is the calendar. Creative should follow it.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Summer
No-cool. Humidity. “The house can’t keep up.” Search carries a lot of this. Social creative can still show the job — but don’t run a membership-only message when the market is on fire unless that’s really the play.
Shoulder
Tune-ups, memberships, IAQ, the list. Empty trucks show up here. This is when reactivation beats another cold lead vendor.
Winter
Heat pumps and furnaces. Shops that only filmed AC content all year have nothing ready. Plan the clip before the cold front.