From TikTok · Meta
31 booked customers and $1,800 of Meta — my shop
I posted this on TikTok: 31 new customers booked, $1,800 of Meta ads filled the week. That is my electric and HVAC business. It is not a Lead Junkie client case study. Here is the longer version for HVAC contractors who want Facebook ads that book, not a screenshot to photocopy.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
What the clip is, and is not
It is a week that worked on my Meta account. It is not a Lead Junkie package price. It is not “HVAC Facebook ads always cost $58 a customer.” Markets, offers, and who answers the phone change everything. I will not invent a ROAS or a form-fill count that was not in the original caption.
What HVAC shops should copy instead of the number
Pick Instant Forms or Messenger on purpose. Match creative to the job — no-cool is not a changeout. Call back in minutes. Kill junk audiences instead of boosting a random install photo. That is the Meta Ads work. The $1,800 is just proof I have actually paid the auction.
Where to go next
Read HVAC Facebook ads and the Meta Ads service page. Then get a quote with your spend and capacity. If follow-up is dead, I will tell you ads are a waste before we scale anything.