Creative
Turn HVAC job videos into ads
The best HVAC ads usually start as organic posts. Phone in a pocket, real unit, tech talking normal. Then you pay to show the ones that already worked.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
What to film
No-cool diagnosis. A changeout walkthrough on the driveway. The membership pitch you already give in person. Don’t script a national commercial. Hook in the first second: what’s broken, why it matters, what you do.
- Vertical video. Faces and the unit, not a logo bumper
- Captions because people watch muted
- One job per clip — don’t mash repair and replacement
When it becomes paid
Comments, DMs, saves, or actual calls from the organic post. That’s your test. Meta and TikTok both let you put spend behind that. If nothing moved when it was free, don’t buy the same clip a bigger audience.