Creative
Turn HVAC job videos into ads
The best HVAC ads usually start as organic posts. Phone in a pocket, real unit, tech talking normal. Then you pay to show the ones that already worked — not the ones that looked “professional” in a conference room.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkie got built.
Why job video beats brochure video
I’m Joey. I spent $750k of my own money learning marketing while growing a shop from $2.1M to $7M. The clips that booked work showed the driveway, the unit, and a human — not a logo bumper and a stock smile.
Homeowners in Florida heat don’t need a brand film. They need to believe you can fix the house today or explain the replacement without a lecture. Film what you already do on the job.
What to film
No-cool diagnosis. A changeout walkthrough on the driveway. The membership pitch you already give in person. Don’t script a national commercial. Hook in the first second: what’s broken, why it matters, what you do.
- Vertical video. Faces and the unit, not a logo bumper
- Captions because people watch muted
- One job per clip — don’t mash repair and replacement
- Real photos and real jobs only — no stock-as-real
- Match the season: summer no-cool vs shoulder tune-up — seasonal creative
Organic first, then paid
Post it. Watch comments, DMs, saves, or actual calls. That’s your test. Meta and TikTok both let you put spend behind winners. If nothing moved when it was free, don’t buy the same clip a bigger audience — and don’t boost random posts.
Structured testing belongs on a real campaign, not a boost button: HVAC Meta creative testing. Channel pages: Meta Ads and TikTok Ads.
Clip → offer → where it usually runs
| Clip | Offer fit | Usually |
|---|---|---|
| No-cool diagnosis | Repair / same-day path | Meta + Search support |
| Changeout driveway talk | Replacement / financing honesty | Meta conversations |
| Membership pitch you already give | Tune-up / plan | Shoulder Meta + list work |
| Missed-call reminder (blur PII) | Speed-to-lead proof | Organic → then light paid |
Landing and follow-up still decide the paycheck
A great clip into a slow phone or a vague homepage is how you fund your competitor. Send traffic to a phone-first page (landing pages that don’t waste spend) and fix missed-call text-back before you scale.
Need this built for your shop? Contact · 786-910-6062 · joeyleadjunkie@gmail.com. Meta + TikTok Ads are $1,500/month, no contract — pricing. TikTok @joeymarketing_homesvs.
FAQ
- Do I need a studio to make HVAC ads?
- No. Phone, daylight, captions, and a real job beat a studio brochure most weeks.
- Should every organic post become an ad?
- No. Promote the ones that already earned comments, DMs, or calls.
- Meta or TikTok first?
- Whichever your team can staff and wherever your creative already works. We pick it on the call — not from a template.
- Can Lead Junkie use stock footage as “my shop”?
- No. Real jobs and real photos only.