Meta & TikTok
Stop boosting HVAC posts
The boost button is not a campaign. It’s a shortcut that feels productive. HVAC contractors use it, get junk or silence, then swear “Facebook doesn’t work.”
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Boost sends the post to a blob
You don’t get forms vs messages on purpose. You don’t get a real conversion event. You don’t get the discipline of killing junk audiences. You get more of whatever the post happened to be.
Do this instead
Post organic. See what stops HVAC homeowners. Then run ads — Meta or TikTok — with an offer, a path (form, message, or site), and follow-up. That’s the whole job.