Google Local Services Ads for HVAC contractors
LSA can put HVAC contractors at the top of search with a Google Badge. It cannot fix a shop that doesn’t answer, a thin review profile, or a service area you don’t actually run.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
What has to be true
License and insurance as Google asks. Reviews you actually earned. A phone process that can take the lead. If those aren’t true, search campaigns or fixing the site may come first. I’m not going to pretend every HVAC shop should turn LSA on this week.
LSA vs search ads vs SEO
LSA is pay-per-lead inside Google’s system. Search ads are auctions on keywords. SEO is the page that can rank without paying per click. HVAC contractors often need a mix. The mix depends on the market, not a template.