LSA vs Google search ads for HVAC — pick on purpose
Local Services Ads and search campaigns are both Google. They are not the same product. HVAC contractors mix them up, turn both on, and then swear “Google doesn’t work” when the phone process was the leak.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
LSA
Pay-per-lead, Google Screened, reviews you actually earned, a dispatcher who picks up. Thin review profile or a service area you do not run — skip it until those are true. Not a magic switch.
Search ads
Keyword auctions. Repair vs replacement vs maintenance. Negatives. Call tracking. A landing page that can convert. Some shops need both. Some need one. We pick it on the quote call. Longer: HVAC Local Services Ads and Google Ads for HVAC.