From TikTok · Follow-up
You may not need more new HVAC customers
I keep saying this because shops keep buying ads on top of a leak. Estimates sitting in a thread. Last year’s tune-ups. If follow-up is dead, another month of Meta is you paying twice.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
The leak is usually already on the board
Quoted changeouts that nobody texted. Memberships that lapsed. Missed calls at 6pm. HVAC reactivation, SMS, and estimate follow-up are cheaper than another cold audience if that is the truth of the shop.
Then ads are allowed to work
I will talk about the list and the phone before I talk about scaling Google or TikTok. That is not a stall. That is how I spent $750,000 of my own money without pretending dashboards are revenue.