First call
What HVAC contractors should tell me on the first call
If you get on a call with someone who sells HVAC marketing and they don’t ask how work shows up today, hang up. Here’s what I actually need so I don’t waste your time.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Bring the messy version
What you’re spending now — ads, Angi, whatever — even if it’s ugly. Close rate if you have it. Who answers the phone after 5. Which zips you really run. Whether estimates sit. Whether you want service calls, changeouts, or both.
What I will not do
Guarantee a lead count. Sell you a shared lead. Quote a public price list on this website. The call is to see if Meta, TikTok, Google, SEO, or a site even makes sense. Sometimes the answer is fix follow-up first.