I spent $750,000 of my own money on marketing

What “own money” means

These numbers are from Joey Donohue’s own electric and HVAC business and from his TikTok @joeymarketing_homesvs. They are not Lead Junkie client case studies, not a guarantee, and not a promise for your zip.

I did not learn HVAC marketing from a course and then rebrand it. I spent $750,000 testing social, paid ads, Google, websites, and just about every lead-gen pitch that hits a contractor inbox. Some of it booked work. Some of it was junk. The education was the spend.

On TikTok I have said getting better at digital marketing takes meaningful ad spend, and that $750,000 figure is the one I already used in public. I am not adding a new ROAS, a new CPL, or a fake “average client” on top of it.

What that spend actually bought

It bought the difference between a boosted post and a real Meta campaign. It bought Forms vs Messenger the hard way. It bought Google keywords that look cheap until you see they are DIY. It bought the lesson that follow-up is the campaign.

The same years, the shop grew from $2.1 million to $7 million. Those two facts sit together on this site because they happened in the same business. They still are not a promise that your HVAC company will print the same P&L if you hire Lead Junkie.

Why HVAC owners should care

Most “HVAC marketing agencies” have never sat on a no-cool board in July. I did. The $750k is the receipt. If you want that applied to Meta, TikTok, Google, SEO, or a site for your Southeast shop, get a quote. Bring what you spend now. I will tell you if ads are even worth running.