Google Ads
HVAC Google Ads negatives: stop paying for DIY
Google will happily bill an HVAC contractor for “how to recharge my AC,” “HVAC jobs,” and zips you do not run. Negatives are not optional. They are how search stays a booked-truck channel instead of a leak.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Intent you do not sell
DIY refrigerant, “parts only,” wholesale, training, employment, the national warranty portal. If your techs will not take the job, the keyword should not take the click. Split repair, replacement, and maintenance so negatives can be aggressive inside each campaign instead of one blob.
Geo is a negative too
Location settings that include the next county are how HVAC Google Ads feel expensive in the Southeast. Fence to dispatch. Then look at search terms weekly. I run this on the Google Ads service and the HVAC Google Ads page — no public prices, get a quote.