From TikTok · Creative
Stop advertising like a national HVAC brand
You are not Trane’s national campaign. That is the point. Homeowners book the shop that sounds like a real person who can show up tomorrow — not the one that overthought looking “professional” on social.
I grew an electric and HVAC shop with my own marketing spend. Real tests, not theory. How Lead Junkies got built.
Polish is cheap now. Proof is not.
AI made it easy to look like a catalog. Southeast HVAC homeowners still stop for a tech on a roof who says what the unit is doing. Film the job. Talk normal. Then put spend behind the organic that already worked — Meta or TikTok.
This is the creative brief
No logo bumper. No stock family. One job per clip. Captions because people watch muted. Read how to turn HVAC job videos into ads, then the TikTok Ads and Meta Ads pages.